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December 19, 2018
TruePoint University Presents Student Shadow Day 2019

TruePoint University Presents Student Shadow Day 2019

Through our internal professional development program, TruePoint University, we are excited to host our second annual Student Shadow Day for college students and recent graduates! We proudly extend TruePoint University to future professionals to provide insight into topics such as hiring and agency life.... Read More >
November 08, 2018
Living on the EDGE

Living on the EDGE

When teaching someone a new skill, the simplest approach is often the most efficient and effective solution. Utilizing the EDGE method, almost any task or challenge can be taught. The Boy Scouts of America use the EDGE method to teach scouts how to become proficient in the skills they need... Read More >
October 26, 2018
Building Meaningful Relationships Through Deskside Meetings

Building Meaningful Relationships Through Deskside Meetings

As PR becomes increasingly reliant on emails and cold calls, deskside tours can be a powerful tool to build lasting relationships with media contacts, introduce a new product or educate editors on a brand. These one-on-one meetings are typically scheduled in advance and last somewhere between 15 and 45 minutes. During this... Read More >