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November 08, 2018
Living on the EDGE

Living on the EDGE

When teaching someone a new skill, the simplest approach is often the most efficient and effective solution. Utilizing the EDGE method, almost any task or challenge can be taught. The Boy Scouts of America use the EDGE method to teach scouts how to become proficient in the skills they need... Read More >
October 26, 2018
Building Meaningful Relationships Through Deskside Meetings

Building Meaningful Relationships Through Deskside Meetings

As PR becomes increasingly reliant on emails and cold calls, deskside tours can be a powerful tool to build lasting relationships with media contacts, introduce a new product or educate editors on a brand. These one-on-one meetings are typically scheduled in advance and last somewhere between 15 and 45 minutes. During this... Read More >
September 20, 2018
To Propel Our Clients Forward, We First Embody Our Core Values

To Propel Our Clients Forward, We First Embody Our Core Values

TruePoint Communications’ core values are both the compass of the company, as well as the principles that propel our business forward. We have seen that many organizations establish core values, but miss the mark on being intentional with how the values are implemented into the company’s culture... Read More >