To Propel Our Clients Forward, We First Embody Our Core Values
TruePoint Communications’ core values are both the compass of the company, as well as the principles that propel our business forward. We have seen that many organizations establish core values, but miss the mark on being intentional with how the values are implemented into the company’s culture and day-to-day processes. At TruePoint, we find tremendous success by integrating our core values into our daily communications as a way to share wins, updates, challenges, and opportunities. Our core values are prominently placed throughout the office so they are always top of mind. Displaying them throughout our workspace reinforces a team message that we are aligned and are propelling forward, together.
At TruePoint, our core values are:
- Work with Integrity
- We do what’s right and honorable, even when it’s hard. Working with Integrity is the core value that is at the foundation of all the rest. We use integrity in every aspect of the agency, from providing honest counsel to our clients and daily communications with our partners, to building brand messaging and executing social media strategies.
- Generate Meaningful Results
- How do we do this for our team and our clients? We achieve results that propel brands forward. When we garner competitive PR placements or create a strong social media presence for our clients, their awareness increases, which in turn helps grow their business. Internally, when our clients win, we win too! Our PR and digital media strategies continue to set and raise the bar for our team to ensure that results are always held to the highest standard.
- Deliver Excellent Client Service
- We are known for anticipating client needs and providing strategy and services that go above and beyond the competition. Most agencies and partners are held as an external resource for a client or brand; however, we have found over the years that we are an integrated extension of our clients’ brands.
- Create a Respectful Work Environment
- Ensuring our team operates in the most servant hearted manner impacts our office culture, and our team members. This is instantly experienced as you walk through our office and overhear engaging discussions about opportunities, as well as issues. We embrace each other’s strengths and weaknesses, with the understanding that any team achievement supersedes the individual contribution.
- Deliver Fresh Ideas
- We are active thought leaders and it shows in the buzz of collaboration throughout the office. The best part of delivering fresh ideas to our clients is the team collaboration that goes on behind the scenes with creative, brainstorming techniques. We’ve even had brainstorms that have transported us from our conference room to running with the bulls through the streets of Spain!