ARE YOU
READY TO
PROPEL YOUR
BRAND 
​FORWARD?

We’re passionate about partnering with our clients to generate meaningful results. Innovation and creativity is key to building effective strategies. Delivering them with confidence and persistence is what makes them work. We’re passionate about building awareness, positioning your message and creating excitement for your brand.

TruePoint is highly regarded for its strategic planning and commitment to generating successful results. Our strategic initiatives have resulted in higher sales, increased Web traffic, greater awareness and a more positive public perception for clients.

But don’t take our word for it... here’s what our clients have to say:

I am continuously amazed at how well you and the whole team do your job. You guys not only work hard but you get results. Thanks again!

Thank you for your engagement, energy and creativity. We are so fortunate to have such fantastic partners.

Thank you so much for a wonderful event. The fact that you all helped set up, helped seat guests and mingle AND had smiles on your faces means the absolute world to all of us!

Words can't express how grateful we are to all of you and we truly are so excited to be working with your team. Here's to the future!

Thank you Jessica for an incredible event. You are so gracious and talented. Please stay in touch.

Kathy Ireland

On Point

We’re proud of our work.  Here are a few examples of our team being on point.

Global Beauty Brand

Jamba Juice

Belk Galleria

Famous Footwear

Zoes Kitchen

Stream Realty

Flywheel

Cascade Ice

Public Relations

TruePoint Communications takes a holistic approach to PR by developing campaigns that focus on branding, publicity and e-PR. We use the term “e-PR” to describe our approach to comprehensive campaigns that encompass online media outreach, influencer partnerships and strategic social media initiatives. Our team of publicists channel their creativity and passion into generating meaningful results for clients. We are able to integrate events and activations such as grand opening celebrations, guerrilla street teams, and more into your marketing plan.

TruePoint provides the following PR services:

  • Strategic PR Campaigns (Internal and External Audiences)
  • News Releases, Strategic Message Development, Mission Statements and Core PR Materials
  • National and Local Media Relations Campaigns
  • Strategy, Marketing and Execution of Publicity Events
  • Celebrity and Influencer Relations
  • New Brand or Product Launches
  • On-Camera Spokespeople for National/Local TV and Web Tours
  • Crisis Communications / Reputation Management
  • Spokesperson Services
  • Media Training

Community Management

TruePoint Communications supports brand growth by building meaningful relationships, establishing a sense of community and elevating consumer trust. Our teams of Community Managers serve on the front lines of social media, becoming your brand and maintaining your online personality. We develop a strategic plan that is reflective of your brand voice and will support a global reach in both English and Spanish. We engage, monitor, moderate and measure to create and sustain loyal customers.

Our team provides comprehensive community management services:

  • Social Listening
  • Crisis Communications
  • Proactive Engagement
  • Customer Care
  • Reporting and Auditing
  • Reputation Management

Digital Marketing

TruePoint Communications is passionate about building brands digitally.  One of the most efficient and effective ways to reach your target audience is to connect with them online.  We build digital strategies that increase sales, improve customer service, enhance brand visibility and engage with brand advocates.

We provide the following digital marketing services:

  • Create Social Media Campaigns
  • Implement Social Media Strategies
  • Provide Corporate Social Media Training
  • Execute Social Media Advertising
  • Support Internal Digital Marketing Teams
  • Design, Develop and Write Website Copy
  • Enhance SEO and Online Reputation
  • Cultivate and Manage SEM Campaigns
  • Develop and Manage Custom E-mail Marketing Campaigns
  • Build, Write and Manage Blogs
  • Conduct Blogger Relations and Blogging Programs

Integrated Marketing Communications

Developing an effective marketing program means evaluating your strengths, knowing your audience and providing solutions. We believe that thoughtful planning and creative tactics are essential to generating exceptional results.

TruePoint provides the following Integrated Marketing Communications services:

    •  Provide Strategic Planning and Consultation
    •  Analyze Competitive Market Opportunities
    •  Build and Manage Brand Awareness
    •  Develop Relationship and E-mail Marketing Initiatives
    •  Write and Design Print Materials

Crisis Management

When crisis strike, experience matters. With proven success, TruePoint’s crisis management approach mitigates reputation vulnerabilities and profit losses, in the short and long term. We drive corners not yet paved to develop proactive crisis plans and manage unexpected situations.

Sufficient preparation can lead to the best outcome for companies when hit with a business and communication crisis. Our team will assess, audit and develop unique crisis plans based on the situation that include framed messages and responses to incidents that run the risk of irreparable damage. We manage communication with key stakeholders, monitor potential risks, anticipate outcomes and provide strategic direction for media relations and brand reputation management.

What We Do: 

  • Crisis Communications Audit
  • Vulnerabilities Assessment
  • Internal & External Stakeholder Evaluation
  • Crisis Management Preparedness
  • Ongoing Crisis Communications
  • Crisis Community Management
  • Reputation Management
  • Crisis Media Training
  • Team & Individual Crisis Workshops

Experience:

  • Accusations of Discrimination
  • Accusations of Unfit Employee Behavior
  • Assault Claims
  • Criminal Investigations
  • Customer Health Emergencies
  • Employees with Disabilities
  • Food Safety Issues
  • Natural Disasters Affecting Business Operations, Locations & Employees
  • Sexual Harassment
  • Sudden or Mass Store Closure

Blogger Network

TruePoint Communication’s Best of Bloggers program is a custom network of high-quality bloggers built through years of purposeful outreach and meaningful relationships. Through our network, brands can engage in authentic, active relationships with online influencers. Our Best of Bloggers program takes blogger relations to a new level, creating opportunities to build fully-integrated brand campaigns and online initiatives.

Opportunities to engage TruePoint’s Best of Bloggers network may include:

  • Unique brand immersion experiences
  • Sampling and providing feedback on products
  • Brand ambassador programs
  • Brand spokesperson opportunities
  • Influencer events such as Webcasts, Tweet Ups, in-store activities and other initiatives
  • Product posts and/or giveaways
  • Every opportunity is unique to each brand.

If you are a blogger interested in participating in this program, please email us.